For Baba Juice, a soon-to-open café in Denver, I developed an illustrative brand concept inspired by vintage fruit stickers and mid-century design. The logo features a playful orange character wearing a traditional fez or tarboosh, combining humor, cultural reference, and simplicity into a memorable visual identity. Designed as a sticker-style graphic, the mark translates easily onto cups, apparel, mugs, hats, and other branded materials. The concept also opens the door for future fruit characters inspired by traditional Middle Eastern clothing and culture.